4.5: The Role of Information Was Quite Limited

BONUS EPISODE!!! In this Researcher Feature, we speak with Zhao Ma, Associate Professor in the Department of Forestry and Natural Resources at Purdue, about her recent research into why people choose to adopt or not adopt water conservation best management practices.

From time to time, we'll feature the work of people doing cool research on the Great Lakes. This is one of those times!

An interesting article on norms and the “Iron Eyes Cody” PSAs in the 1970s and 80s…were they as effective as they could have been?

Theme songs written and recorded by Stuart Carlton, not that anyone else would want credit for that. Additional music provided by: Jimmy Fontanez/Media Right Productions.